Our first own whisky under the Box brand was presented to the whisky world in June 2014. The name The Pioneer was most fitting. A pioneer bottling of just over three year old whisky, young, affectionate and promising something great. A classic bottle on many collectors shelves.
The basic idea of Box’s first official whisky was to present a relatively traditional bottling from bourbon barrels. Three years is no long shelf life for a whisky, and we assumed that we had to make the first bottling with a relatively large proportion of smoky spirits to dampen the youthful edging. By the way, we now know that Box unpeated whiskies work extremely well even at a young age and we didn’t have to mask or hide the youth. The Pioneer was released via a web release at Systembolaget and the 6500 bottles sold out in minutes.